Cataléthique

Email to a friend

Event 

Title:

Entrepreneurial Strategies for Growing Sustainably, Responsi

Date:

22 April 2010 - 22 April 2010  15:30 h - 17:00 h

Summary:

McGill University has invited all Cataléthique friends and members to discuss with Mike Russo  - a well-renowned researcher from the University of Oregon (http://lcb.uoregon.edu/forms/profile/profile.html?id=157&format=full). He will talk to students and practitioners interested in sustainability at McGill university.

The talk will focus on the rise of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group and demonstrate that a mission-driven approach creates significant barriers to imitation by larger, established rivals. He’ll also talk about how mission-driven companies tend to cluster, putting down roots where other businesses are pursuing complementary goals – such as Portland and the Bay Area – thus allowing for cooperation, as opposed to breeding stiff competition.

Place : Desautels Faculty of Management, McGIll, 1001 Sherbrooke Street West, Montreal.  The event will be in the third floor lounge, just opposite the elevators.

Time : 3:30 pm to 5pm

Category:

Discussion forum