- Title:
- Entrepreneurial Strategies for Growing Sustainably, Responsi
- Date:
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22 April 2010 - 22 April 2010
15:30 h - 17:00 h
- Summary:
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The talk will focus on the rise of mission-driven companies like Patagonia, Seventh Generation, Kettle Foods, and Calvert Group and demonstrate that a mission-driven approach creates significant barriers to imitation by larger, established rivals. He’ll also talk about how mission-driven companies tend to cluster, putting down roots where other businesses are pursuing complementary goals – such as Portland and the Bay Area – thus allowing for cooperation, as opposed to breeding stiff competition.
Place : Desautels Faculty of Management, McGIll, 1001 Sherbrooke Street West, Montreal. The event will be in the third floor lounge, just opposite the elevators.
Time : 3:30 pm to 5pm
- Category:
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Discussion forum