cocktail-conferences

Event

Title:: Greenwashing and the myth of the green product
Date:: 12 February 2009 18:00 h - 20:00 h
Venue:: Montreal Museum of Fine Arts’s Restaurant - Montreal
Speaker:: Luce Beaulieu and Édouard Clément
Summary:: 6pm to 6:45,: cocktail and networking,
6:45pm to 7pm : presentation of the new Cataléthique website,
7pm to 8pm: conference (in English) and questions (in French and English)
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Summary of Luce Beaulieu's presentation:
Greenwashing is an insidious phenomenon which has complex ramifications. In this presentation, we will learn more on the criteria that can be used to classify greenwashing in communications, supported by a few examples. We will broach a few attempts made to counter the effects of greenwashing.

Summary of Edouard Clément’s presentation:
In this day and age when greenwashing is pervasive, it is appropriate to ask ourselves what exactly a « green » product might be. This presentation will attempt to answer that question and will offer a few possible solutions for the green conscious consumer. The strengths and weaknesses of existing environmental communications will be touched on as well as the importance of the life cycle approach in any decision making process.
Biography:: Biography of Luce Beaulieu (creative strategy and graphical design for Perennia):
After a bachelors' degree in graphical design at the Université du Québec à Montréal, Luce Beaulieu has been involved in numerous initiatives. She is on the board of the Society of Graphic Designers of Québec and she cofounded the sustainable design committee of the Society of Graphic Designers of Canada.

In 2004, Luce launched Article Studio to reflect upon the link between design and the environment. She then worked as a consultant with targeted clients and developed eco-designed products under the POSCH brand. In 2006, she co-founded Perennia design + développement durable. Among Perennia's clients we find: Rona, the Salon national de l'environnement, the City of Montreal, Réseau-Bureautique, EnviroCompétences, the Convention on Biological Diversity, L'OEUF, Éthipédia and Novae. For more information on Luce's biography.

Biography of Edouard Clément (technical coordinator at the CIRAIG) :
Mr. Clément is a trained engineer with a Master's Degree in Mechanical Engineering from École Polytechnique. After having worked for the Laboratoire sur les alliages à mémoire et les systèmes intelligents at École de technologie supérieure (ÉTS), he moved on to the Hydro division at General Electric.

In January 2005, he joined the ranks of the Interuniversity Research Centre for the Life Cycle of Products, Processes and Services (CIRAIG). There, he developed his expertise in life cycle assessment, eco-design and environmentally responsible procurement. Mr. Clément currently works as a technical coordinator at CIRAIG, as well as for the International Chair in Life Cycle Assessment. On a daily basis, Mr. Clément works to guide companies and institutions, both in Quebec and abroad, in their transition toward more sustainable production and consumption methods. See for more information
Partners:: In collaboration with Equiterre
Links:: présentation de Luce Beaulieu - L'écoblanchiment. : télécharger le pdf (4 MB)
Category:: Cocktail Conferences